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Cyberbranding - Brand Building in the Digital Economy

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  • The best discharge configuration for integrating offline and online marketing! 'Every rush in duration needs to trade name itself on the Web; they have experimental the writing on the wall. Adapt or evaporate. For those who want to turn their brand investment into tangible return-on-investment, this book is a must.'- Stephen Mendonca, author of InstantAdvantage.com Step-by-step processes for reengineering any brand! 'Finally, a book that covers all the important aspects of Internet marketing!' --Chuck Riegel, EVP Worldwide Marketing, Cybercash If you're a marketing professional, you understand perfectly well that the Internet has changed all the rules you live by -- and especially the rules that impact how you brand your products, services, and organization. Cyberbranding doesn't merely show you how the rules have changed: it presents a complete framework for branding that works now -- and for years to come. In Cyberbranding, leading marketing consultant Deirdre Breakenridge answers the crucial questions that marketers have about branding in the 21st century: How do you move your brand online -- without compromising the values it already stands for in the 'real' world? How can you reengineer your brand in the wake of the Internet revolution -- and how can you create a new brand that leverages the full power of the Web? Breakenridge draws on both her own experience and a series of insightful interviews with leading Internet branding executives. For every marketing professional and other business professionals concerned with building brands that succeed online, offline, or both..

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