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Storytelling: Branding in Practice

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  • As a concept, storytelling has won a strong-minded collar in the kick about on how brands of the subsequent consign be shaped. Yet, companies are at peace at sea as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally..

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